Everyone at The Lifestyle Connection is committed to maintaining your privacy. This privacy policy and agreement (“Privacy Policy” or “Policy”) covers how we collect, use, and treat personal information that you may provide through our website (the “Website” or the “Site”) or while using the Facilities on our Website (the “Facilities”). Our Terms and Conditions of Use (the “Terms”) govern your use of the Site. The terms “you” and “your” refer to any visitor to the Website, including: (i) casual or guest visitors to our Site who have reduced access to the site (“Guests”), and (ii) registered members of our Site including: (a) new members, (b) paid members; and (c) VIP members (collectively, “Members” unless indicated otherwise). The terms “The Lifestyle Connection”, “Lifestyle Connection”,  “we” and “us” refer to The Lifestyle Connection, LLC.

1. Your Consent

Please read through this Privacy Policy in it’s entirety.  Once you consent to the terms included in the policy, it creates legal obligations on your behalf and on the behalf of The Lifestyle Connection.   Your consent is shown in different ways, depending on your relationship to the site. Procedures for consenting to this Policy are (i) less formal if you are simply a casual Guest, and (ii) more formal if you are seeking to become a Member of the Site.

1.1 Consent by Guests. By accessing and using our Website as a Guest, you acknowledge that you have read and understand this Privacy Policy and agree to be legally bound by it. If you do not agree with the terms of this Privacy Policy, please leave the site immediately and refrain from any future use.

1.2 Consent by Members. If you register as a Member, you will be required to click an “I Accept” button during the registration process. Clicking “I accept” confirms your agreement to be bound by this Privacy Policy.

2. The Types of Information You may provide:

Information you may provide while visiting our Site fall into two broad categories (i) personally identifiable information, and (ii) aggregate information. We use the term “Personally Identifiable Information” to mean any information that could reasonably be used to identify you including, for example, your name, address, e-mail address, age, photograph, or any combination of this or similar information. “Anonymous Information” is information that does not identify you, and may include statistical information concerning, for example, your use of our site or the pages on our Site that you visit most frequently. These two categories of information can be further divided into (a) information that we collect from you, and that you provide to us (“Site-Directed Information”), and (b) information you intend to provide or make available to other Members or Visitors on our Site (“Member-Directed Information”). Our Privacy Policy governs all Site-Directed Information—whether this information is Personally Identifiable Information or anonymous information—and does not govern Member-Directed Information, as we have no direct control over the collection or use of Member- Directed Information.

3. Site-Directed Personally Identifiable Information; Our Uses of this Information

We will not share Personally Identifiable Information you provide to us via the Website with any third party, other than as expressly disclosed in this Policy. We collect information from Visitors and Members at different points on our Website and use this information as follows:

3.1 Registration Information; Usernames. In order to participate as a Member and to use our site, you are required to complete the registration process. The registration process asks you to: (i) create a username, (ii) create a password, (iii) verify that you are at least 18 years old, (iv) provide an email address, (v) provide your zip code, (vi) state your physical features such as: (a) height, (b) weight, and (c) age; and (vii) supply information about yourself and what you’re hoping to find by being a member of our Site. We also give you the option of providing your full name, which helps us should you forget your password. The registration process provides you with a username and password, which allows you to gain access to the Website depending on the type of membership that you have obtained. Our system relies on usernames as the public “identifier” for each Member.

3.2 Billing Information. After completing the registration process and receiving approval of your user profile, you may become a Paid Member by paying a membership fee. Paid Members have broader access to, and enjoy more flexible use of, our Site. We provide several different payment methods including electronic payment and more “traditional” payment methods such as using a credit card or debit card.  The Lifestyle Connection handles electronic payments by submitting billing information that you provide on our Site to a third party vendor. Any billing information sent by The Lifestyle Connection to our third party vendor is intended solely to allow said third party to process payment. Any personal information that we collect when processing payments made through “traditional” methods will be treated as Personally Identifiable Information.

3.3 Email Addresses. You have the option of opting-in or opting-out of receiving e-mail notifications relating to our Site, including for example, notifications that you have received a message from another Member.

3.4 Communications with Other Members. By registering on the Website, Members indicate an interest in exchanging information with other Members, subject to any Privacy Controls imposed. We seek to limit the information provided through our system to the minimum information needed to identify a participant in communications and other exchanges. To allow such communications, we provide information to identify individual users, in the form of Members’ username, gender, and other profile information you have entered.

3.5 Other Information Exchanges. The Website allows Members (i) to provide and receive information in a range of forms and on a variety of topics, and (ii) to engage in other activities through Website discussions that may include, at the option of the user, an exchange of Personally Identifiable Information. In these instances, we use any information you provide to us strictly for the purposes for which you submit the information.

3.6 Use of Profiles in Promotions. We believe that our Members’ own experiences on the Site can often act as the strongest promotion for the Site. To promote and illustrate the Site, therefore, we may wish to post on our homepage, and in other areas of the Site, Member profiles and other information that our Members provide to us. To this end, we provide “New Users” in which Visitors performing searches will be able to see a synopsis of your profile, and an image from your profile may be displayed on our homepage. You may also request to become a “feature member” in which your Content will be prominently displayed on our homepage. Please be aware that all Visitors may be able to view your Content.

3.7 Forums and Event Pages. As part of our site, we offer forums and event pages on our Site. Your username and any information you provide in your own shared posts may be available to other users of these pages. Any comments you contribute to the online dialogue become public immediately, attributed to your username. You should, therefore, use discretion in what you submit to these exchanges..

3.8 Surveys and Contests. Periodically, we may initiate surveys or contests at The Lifestyleconnection.com and we may request Personally Identifiable Information from you in connection with such surveys and contests. You are free to choose whether you participate in a survey or contest. The information we request may include contact information, and this information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and appeal of our Site. We will notify you of relevant details in connection with asking for your participation in such surveys or contests.

4. Your Responsibility for Member-Directed Information

Member-Directed Information is information you intend to provide or make available to other Members on our Site including, but not limited to, our forums and event pages as well the information that you include on your profile. Although we counsel you to take care if you include Personally Identifiable Information—such as your full name or a photograph of yourself—in your Member-Directed Information, our Privacy Policy does not cover Member-Directed Information. If you choose to disclose any Personally Identifiable Information, any such information can be collected and used by other Members and Visitors, and you may receive unsolicited communications or contact as a result.

5. Anonymous, Aggregate Information

We use Anonymous Information to analyze the effectiveness of our Site, to improve our pages, and for other similar purposes. In addition, from time to time, we may undertake or commission statistical and other summary analyses of the general behavior and characteristics of users using our site including the characteristics of Visitors at our Site, and may share Anonymous Information with third parties. Rest assured, though, that Anonymous Information provided to third parties will not allow anyone to identify you, or determine anything personal about you. We may collect Anonymous Information through features of the software that supports our Facilities, through cookies, and through other means described below.

5.1 IP Addresses; Logs. The Lifestyle Connection may automatically receive and record information in our server logs from your browser, including your IP address (the Internet address of your PC), the type and version of your web browser, referrer addresses, and other generally-accepted log information. We may also record page views (hit counts) and other general statistical and tracking information, which will be aggregated with that of other users in order to understand how our Website is being used, and for security and monitoring purposes. None of this data contains Personally Identifiable Information.

5.2 Cookies. A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website’s computers and stored on your computer’s hard drive. Cookies can be used to provide you with a tailored user experience and to make it easier for you to use a website upon a future visit. We may include cookies on our Website and use them to recognize you when you return to our Website. You may set your browser so that it does not accept cookies. Cookies must be enabled on your web browser, however, if you wish to access certain personalized features of our Site.

5.3 Tags. We may use so-called “pixel tags” — small graphic images (also known as “web beacons” or “single-pixel GIFS”) — to tell us what parts of our Site have been visited or to measure the effectiveness of searches customers perform on our Site. Pixel tags also enable us to send email messages in a format customers can read, and they inform us whether emails have been opened, to help ensure that our messages are of interest to our customers. If any Personally Identifying Information is collected using such tools, it will be subject to the terms of this Privacy Policy.

5.4 Click-Throughs. We may send email messages, which use a “click-through URL” linked to content on our Website. When you click one of these URLs, you pass through our web server before arriving at the destination web page. We track this click-through data to help determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply do not click text or graphic links in the email, or notify us in accordance with Section 8 (Additional Tools for Protecting Your Privacy).

5.5 Computer Configuration. In order to determine whether your computer is supported by our system, we may collect certain Anonymous Information. This information includes, but may not be limited to, your operating system and browser, as well as the presence of any software that our Website may require to operate with your computer, or other third party software on your computer. This information is kept strictly confidential and is not shared with third parties, except as provided for in this Privacy Policy.

6. Any Information Linked with Your Personally Identifiable Information is Protected as “Personally Identifiable Information”

To enable us to better understand the characteristics of our customers and/or to provide Facilities tailored to your needs, we may link (i) the Personally Identifiable Information you have provided, with (ii) Anonymous Information. If we combine or link any Anonymous Information or other information with your Personally Identifiable Information, the resulting combination will be treated and protected as Personally Identifiable Information under this Privacy Policy. Accordingly, no unrelated third parties will have access to this information, and any of our service providers who are granted access to this information will be bound to protect it in accordance with this Policy.

7. We Do Not Disclose Site-Directed, Personally Identifiable Information to Unaffiliated Third Parties; Limited Exceptions

We will not disclose your Personally Identifiable Information to unaffiliated third parties without your express consent, except in the following limited circumstances:

7.1 The Lifestyle Connection Site Vendors. We may employ other companies to perform functions on our behalf, such as maintaining the Website, providing services related to the Site, collecting information, responding to and sending electronic mail, or other functions necessary to our business. We may need to share your Personally Identifiable Information with these companies (collectively, “Site Vendors”). We will provide Site Vendors with only that Personally Identifiable Information that is necessary to perform their functions, and we will inform them that they may not use said Personally Identifiable Information for any other purpose.

7.2 Harm or Violations of Terms or Law. We may reveal your Personally Identifiable Information to attorneys or law enforcement agencies if we believe that (i) you are at risk of harm from another, (ii) you are harming or interfering, will imminently harm or interfere, or have harmed or interfered with others, (iii) you have otherwise violated or will otherwise violate (either intentionally or unintentionally) our Terms, (iv) you have violated or will violate laws or regulations, including but not limited to the Allow States and Victims to Fight Online Sex Trafficking (“FOSTA”) or the Digital Millennium Copyright Act (“DMCA”), or (v) you are otherwise violating legal rights.

7.3 Legal Process. The Lifestyle Connection will reveal your Personally Identifiable Information to the extent we reasonably believe we are required to do so by law. If we receive legal process calling for the disclosure of your Personally Identifiable Information we may attempt to notify you via the email address you supplied during registration within a reasonable amount of time before we respond to the request, unless such notification is not permitted.

7.4 Advertisers. We may allow advertising companies or other third parties to display advertisements on our site. These companies may use tracking technologies to collect information about those who view, “click on” or otherwise access or interact with their advertisements in order to help them target and gauge the effectiveness of their advertisements. We will not intentionally provide any Personally Identifiable Information to such third party advertisers. Further, once you access an advertisement on our Site, you may be taken to another website that is not governed by this Privacy Policy and is in no way under our control.

7.5 Transfer of Site. The Lifestyle Connection shall be entitled to transfer to a third party information it collects, including any Personally Identifiable Information, in connection with a sale of all or substantially all of the assets of the business entity responsible for the information under this Policy, provided the acquiring third party has agreed to safeguard your Personally Identifiable Information with protections that in all material respects are the same as or more protective than those set out in this Privacy Policy.

8. Additional Tools for Protecting Your Privacy

We recognize that users may provide more personal information than they intend, or should, over the public areas in social networking sites. We provide a range of features to assist our Members seeking to preserve an appropriate level of privacy, including the following:

8.1 Privacy Controls. We provide you with certain privacy controls, that allow you to: (i) designate your profile as “offline,” (ii) “block” certain Members; and (iii) designate certain uploaded visual content as “public,” or “private,” (collectively, our “Privacy Controls”). In addition, you have the ability to “block” specific Members. When posting photographs, video, and other visual content on our Site, you can designate the image as either public or private. All Members, and potentially Site Visitors, can view content marked “public,” and only those Members that you give permission to can view your uploaded content that is marked “private.” If you create an external profile, then Site Visitors may be able to view additional content in your profile.

We have implemented specific guidelines for the subject matter that can be depicted in the content that you upload onto the Website. In an effort to ensure Member compliance with our guidelines, The Lifestyle Connection has created procedures for reviewing and filtering content. Visual content that is designated as “public” is first reviewed by our Members in an attempt to ensure compliance with our guidelines and Terms. “Public” visual content is then reviewed before it is posted on our Site. Visual content that is designated as “private” is only intended to be reviewed by The Lifestyle Connection before it is posted on our Site. We may choose, but do not assume the obligation, to “spot check” personal visual content for compliance with our Terms and guidelines. Please see our Terms for more information with respect to the categories of content and how they are reviewed and filtered.

The Lifestyle Connection may audit your use of the Site to monitor your compliance with the Terms, our Code of Conduct, or any laws or regulations. At any time and in our sole discretion, The Lifestyle Connection may conduct investigations, which may include monitoring your use of the Site, your Profile, any communications made on the Site, and other Content transmitted through the Site

8.2 Reporting of Problems. If you feel that you or one of your friends have been harassed or bullied on our Site, or that users have (i) infringed upon your privacy, (ii) violated our Code of Conduct, (iii) infringed upon intellectual property rights of others, or (iv) violated FOSTA please report your concerns to the site administrator for our review.

9. Changing or Removing Information

9.1 Discretionary Account Information. To allow appropriate control over Personally Identifiable Information, you can access your account (after supplying your username and password) to change or update discretionary information that you have previously submitted.

9.2 Deleting Information. Finally, if you request, we will remove your name and all other Personally Identifiable Information from our databases. Please understand, however, that it may be impossible to remove this information completely, due to backups and records of deletions. In addition, please understand that, if you request deletion of your information, you will be unable to utilize associated features of the website. You may not remove de-identified, anonymous, or aggregate data from our databases. In addition, we may retain personal information in order to comply with applicable laws, keep accurate records, resolve disputes, prevent fraud, enforce our Terms or other agreements, or for any other legally permissible purpose.

10. Modification of Policy

We reserve the right to modify, in our sole discretion, this Policy. If we modify or adjust this Policy, any such modifications will take effect proactively, upon your subsequent access to the Website. If we modify this Policy then we may, in our sole discretion, inform you of any changes by posting a notice on our Site.

11. Relationship to Terms and Other Contracts

This Privacy Policy must be read in conjunction with our Terms, and the provisions of our Terms are incorporated herein. To the extent the Terms conflict with the terms of this Privacy Policy, the terms of this Privacy Policy will control.

12. Participation by Children and Teens; Advisory.


13. No Third Party Beneficiaries.

Except as specifically provided herein, nothing in this Privacy Policy, whether express or implied, is intended to confer any rights or remedies to any third parties, nor is anything in this Agreement intended require us to disclose any information about any Member or other visitor or user of this Site.

14. Further Resources

If you wish further information concerning privacy policies in general, concerning online social networking and safety, and concerning the Children’s Online Privacy Protection Act, you should visit the following sites:


15. Contact Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Website, please contact us via certified mail at:

The Lifestyle Connection
P.O. Box 1551
Waterloo, Iowa 50701

17. Effective Date The effective date of this Privacy Policy is January 1, 2021.


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